If you run a nail salon, you’ve likely experienced this before: You post your nail designs online every week, but barely get likes. Holiday weekends bring a rush of customers, but some clients come in once and never return, despite your top-notch products and genuine service. So what’s the missing piece? While posting nail art on social media is important, pretty pictures alone won’t build a thriving business. To keep customers coming back—and attract new ones—you need a sust