If you run a nail salon, you’ve likely experienced this before: You post your nail designs online every week, but barely get likes. Holiday weekends bring a rush of customers, but some clients come in once and never return, despite your top-notch products and genuine service. So what’s the missing piece? While posting nail art on social media is important, pretty pictures alone won’t build a thriving business. To keep customers coming back—and attract new ones—you need a sust

Third Party Delivery Apps Pros: Increased exposure and accessibility Third party delivery apps have typically established large user bases and a wider delivery range than what is possible on your own. These factors could lead to more business, especially early on. Easy start up and setup You’ll be able to start your delivery service almost immediately with minimal upfront costs and effort. For those unfamiliar with best practices for delivery, you may also benefit from the ex

1. Keep Customers Informed Maintaining accurate business information is more important than ever One of the most important things you can do right now is to simply keep your customers updated. Widespread closures and special operating schedules have conditioned consumers to verify store hours and operating status prior to making plans. To make sure that your customers can visit with confidence, make use of your website and business search profiles to communicate your hours an

Why You Need to Consider WeChat in Your Marketing Strategy WeChat is a social media giant with over 1.15 billion users worldwide. Based in China and a mainstay in Chinese communities within the U.S., the app boasts 3.3 million active monthly users here in the United States. WeChat’s focused Chinese user base sets it apart from other similar social platforms and makes the app uniquely attractive for certain marketing strategies. For businesses that want to reach a Chinese demo