In today’s business world, markets are extremely competitive and consumer preferences are constantly changing. the survival and growth of small and medium-sized businesses (SMBs) hinge on their ability to adapt and stand out. A well-crafted marketing plan could be your secret weapon. Nowadays, you can’t just put out a great product and expect people to show up. Today’s businesses are fighting for attention in an overcrowded market, making a strategic marketing plan not just a

When you care about the outcome of something, you make sure to plan it out. Birthday parties are planned, weddings are planned, vacations are planned. Why shouldn’t your business, one of the biggest investments you’ll ever make, be planned? A business plan is much more than an idea and execution strategy, it’s a story – a living concept that clarifies your ideas and motivates stakeholders to support your business. A strong plan is the solid foundation for a successful busines

At a glance: Visa and Mastercard quietly made significant increases to card swipe rates in April, 2021. These changes are projected to cost business owners a staggering $1.17 billion per year. We break down the winners and losers of the new changes and the best ways to offset your increasing processing costs. Background and controversy surrounding the changes An Initial rollout in 2020 In 2020, Visa and Mastercard announced plans to restructure interchange fees for the first

Why QR Codes are Important For Your Business Digital Contactless Menus are the New Standard The pandemic has led to radical changes in the way customers interact with restaurants and businesses. Many of these changes have turned the industry on its head, leaving businesses struggling to adapt and keep up. Amidst these changes, there has been a rapid digital transformation in the restaurant industry. Modern websites, online ordering, and digital menus have become necessities t

Third Party Delivery Apps Pros: Increased exposure and accessibility Third party delivery apps have typically established large user bases and a wider delivery range than what is possible on your own. These factors could lead to more business, especially early on. Easy start up and setup You’ll be able to start your delivery service almost immediately with minimal upfront costs and effort. For those unfamiliar with best practices for delivery, you may also benefit from the ex

1. Keep Customers Informed Maintaining accurate business information is more important than ever One of the most important things you can do right now is to simply keep your customers updated. Widespread closures and special operating schedules have conditioned consumers to verify store hours and operating status prior to making plans. To make sure that your customers can visit with confidence, make use of your website and business search profiles to communicate your hours an

Why You Need to Consider WeChat in Your Marketing Strategy WeChat is a social media giant with over 1.15 billion users worldwide. Based in China and a mainstay in Chinese communities within the U.S., the app boasts 3.3 million active monthly users here in the United States. WeChat’s focused Chinese user base sets it apart from other similar social platforms and makes the app uniquely attractive for certain marketing strategies. For businesses that want to reach a Chinese demo